What is Account-Based Marketing?

June 26, 2023

There are many definitions out there but we like to define account-based marketing as an integrated marketing approach where teams within an organization work together to target and engage accounts that best fit an ideal customer profile.

In the video you will learn:

How to describe account-based marketing (ABM)
Understand the different ABM approaches
Explain what a flipped funnel is in ABM

What is Account-Based Marketing?

In the video you will learn:

Setting Your ABM Campaign Objective

Identifying Your ICP

Defining and Segmenting Your Audience

Compiling Your Target Accounts

Sourcing Key Contacts at Your Target Accounts

Audience Segmentation Exercise

ABM Campaign Worksheet

Personalizing Your One-to-One Content Experience

Personalized Content Experiences for Marketing

Mapping Content to Your ABM Campaign

Adding Stream Sections

Inbound vs. Outbound Dynamic Personalization

Configuring the 6sense Personalizer App

Using 6sense for Dynamic Personalization

Configuring the Query String Personalizer App

Using the Query String Personalizer for Dynamic Personalization

Measuring Account-Based Marketing Program Success

Monitoring Your ABM Campaign in Uberflip