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CTA Strategy

With your content mapped to your campaign, it’s time we now optimize the journey. To do this, we’ll be using call-to-actions. At Uberflip, we support this with two types of CTAs - link CTAs and form CTAs.

In the video you will learn:

  • Why to use link CTA vs. a form CTA
  • Prompting questions to determine how you'll use your CTAs effectively
  • How to map a visitor journey using CTAs