Dynamically Personalize Streams with Uberflip's Personalizer Apps

May 12, 2023

Jason Oakley

With Uberflip’s new collection of Personalizer Apps, marketers can dynamically personalize Streams for known and anonymous visitors.

B2B marketers spend huge amounts of time and money capturing the attention of their buyers and leading them to decision-enabling content. Every channel you invest in leads your buyers to a content experience, but when it's not personalized and relevant, you quickly lose their attention.

Unfortunately, the time and resources required to create personalized experiences for every buyer make it a challenge for most marketers to do at scale.

That’s why we’re excited to announce our new collection of Personalizer Apps.

With these new apps, marketers can identify both known and anonymous visitors in real-time and dynamically create personalized streams of content that increase engagement and move buyers through the journey, faster.

There are currently four Personalizer Apps. Three of them are powered by integrations with industry-leading B2B data providers:

Demandbase
6sense
Bombora.

The fourth app is our Query String Personalizer that relies on parameters you define in your URL.

Each app works off the same basic set of principles -- allow marketers to dynamically change the prospect’s logo, messaging, and content displayed on a Stream.

Demandbase Personalizer

The Demandbase Personalizer App leverages their leading third party data solution to help you detect anonymous visitors in real-time and personalize your Stream to match their company, industry, purchasing intent, and more.

This app allows you to personalize a Stream banner with a prospect’s company logo, include dynamic variables in your Stream text to contextualize messaging, and filter content to only include items that are relevant.

Please Note: This app requires that you are a Demandbase customer with an ‘Engagement’ license.

Resources:

Review the App Documentation
Watch a short demo of the Demandbase Personalizer App

6sense Personalizer

6sense is a leading ABM orchestration platform helping marketers understand exactly where accounts are in the buying journey. Leveraging their robust data set, marketers can accurately identify Stream visitors and personalize the experience based on their company, purchasing intent, stage of the buyer journey, and more.

Please Note: This app requires that you are a current 6sense customer with access to their API. In order to leverage Custom Segments and Predictive Scoring, you also need to hold a ‘Predictive’ 6sense license.

Resources:

Review the App Documentation
Watch a short demo of the 6sense Personalizer App

Bombora Personalizer

Bombora is a leading provider of B2B intent data, allowing marketers to identify anonymous web traffic and understand a visitor's purchasing intent. Leveraging Bombora data, marketers can accurately identify Stream visitors and personalize the experience based on their company and buying intent.

Please Note: This app does not require a separate paid Bombora license, however, it does require that you have opted-in to their terms on our Visitor Insights Dashboard.

Resources:

Review the App Documentation
Watch a short demo of the Bombora Personalizer App

Query String Personalizer

The Query String Personalizer app provides a flexible option for marketers that want to deliver personalized outbound campaigns. Leveraging variables in the URL, marketers can dynamically personalize a Stream to include a prospect's logo, contextual messaging, and relevant content.

This gives marketers the flexibility of using data from their MAP or CRM to deliver personalized experiences through email programs, sales outreach, paid ads, and more.

Resources: