Introducing Uberflip Site Engager

January 28, 2018

Jason Oakley

AI-Powered Content Recommendations, Now on Your Website

When you greet visitors with relevant content at the point when they're most likely to engage, you can increase content consumption, encourage self-nurturing and accelerate their buyer journey.

Today we’re excited to announce a new feature that will allow you to serve up content recommendations on any page of your website and leverage the power of AI to personalize content experiences at scale. Uberflip Site Engager has arrived.

Site Engager automatically pulls from existing content in your Uberflip Hub and displays it on your website in the form of content recommendations. It also communicates directly with Uberflip AI, to dynamically personalize at scale.

Here’s how it works:

Easy to Install

Site Engager is a turnkey solution for incorporating dynamic content recommendations into your website. It can be installed in seconds by embedding a simple code snippet in your site. You then have the freedom to manage everything right from within the Uberflip platform.

Serve up Recommended Content on Any Page of Your Website

Once the tool is installed, you can quickly start leveraging existing content items in your Uberflip Hub and display them on any webpage, in the form of engaging content recommendations.

As visitors browse your website, you can serve up content recommendations in two ways:

1. Promo Tile

This promo tile will feature the most relevant item among the potential recommended pieces and display it in the bottom left or right corner of the visitor’s screen.

2. Exit Intent Popup

As a visitor starts to move their cursor towards the dreaded “Back” or “X” buttons on their browser tab—actions that signal they are about to bounce from your site—we’ll display a piece of content to help re-engage them.

Allow Visitors to Consume on Your Site

When a visitor clicks on one of these tiles they will be able to start consuming that content right from the page they’re currently viewing. This experience also supports multiple content items, encouraging them to consume more content and self-nurture at an accelerated pace. You can even cap the end of your recommendations with a lead capturing Form CTA.

AI Powered, Intent Based Recommendations

Site Engager communicates directly with Uberflip AI, allowing you to automatically serve up personalized content recommendations based on a visitor’s intent.

What do we mean by intent? By leveraging Bombora’s visitor intent data, Uberflip AI can know if your visitor has been browsing content related to topic "X" on other websites. You can then leverage Uberflip AI in your recommendation rules to find the most relevant content on that topic from your Hub and serve it up as a recommendation.

This content is more likely to get engagement since it’s tailored to the interests of the visitor.