Lesson 1: Why you should centralize your content
Learning objectives
- Discover the adverse effects of homeless content
- Know the benefits of housing content in a central location
- Understand why your marketing team should manage your content repository
Getting the most out of your content is only possible if you have an efficient system to back you up when you go to market. That’s why centralizing your content in one place is so important. In this lesson, we look at how centralizing your content will help you prevent content duplication, maintain consistency, stay on top of version control, and easily deliver materials across multiple channels.