Lesson 2: Content experience explained
Learning objectives
- Feel comfortable with the term “content experience”
- Know the three components of content experience and how they work together
- Understand that every marketer has a content experience
Content is at the heart of every marketing campaign. But do we ever stop to think about how our content is experienced by our audience? How it’s consumed? And how the experience around our content can impact what hard-earned visitors do next? In this lesson, we define what content experience is and use a real-life example to convey just how important a good content experience can be.