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Lesson 2: Selecting the right content formats

Published Date

Learning objectives 

  • Know what content will drive your buyers from awareness to decision
  • Uncover the content types that work best at each stage of the funnel
  • Understand how to leverage content to drive pipeline

Personalizing your content types for different buyers is one of the key ingredients for a great content experience. In this lesson, we’ll explore the top content formats you should be using, along with where they fit into your marketing funnel. With all these content types laid out before you, you’ll be able to select the ones that best suit your audience and goals.