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How to use Uberflip for sales engagement

How to use uberflip for sales enablement

One of the most heartbreaking stats you can tell a marketer is this one: 60 to 70 percent of all marketing content goes unused. As a content marketer, it’s difficult to hear that the majority of the content you worked so hard to create is just sitting there, and as a demand gen or account-based marketer, it’s frustrating knowing that there’s so much content in your library that could help sway prospects that isn’t being leveraged by sales.

There are a few different ways you can use Uberflip to enable your sales team and get them to start using your content to help close deals.

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Sales Streams

Sales Streams are hidden Streams that can be used to privately share content. Sales Streams exist separately from your primary Hub and provide an isolated experience that’s great for feeding conversations at all stages of the buyer journey—but particularly on the sales side.

Sales Assist 

Loving your Sales Streams for personalized prospect outreach? Let's kick them into high gear. Our Sales Assist app, available in the Uberflip Marketplace, lets your sales team easily create a personalized content experience and send it to their prospect or customer through the applications your reps are already using, like Salesloft and Gmail. Your sales team can access all of the high-value content they need from your centralized content library, sprinkle in some of their own like sales presentations and price quotes, and share the content destination all from within Sales Assist! No more searching and sifting for the perfect content. 

Personalize your Sales Stream with a welcome video

Whether you leverage Vidyard's GoVideo, Loom, or another embeddable video format, get the engagement started by welcoming your prospect with a video. When they visit your stream for the first time, they'll be greeted by your video, and if they wish to watch it again they can simply press the play button in the stream description.

Get stats on the Streams you've shared

Another exciting feature is the stats on sharing that are available. Sales reps can now see stats for their shares, whether it be item-specific or overall stats on all their shares. These stats include totals for how many item views they received, by how many people, and for how long. You'll even see a timeline graph and a list of top-performing items (this reveals the preview modal when clicked).  


Tagging Content for Internal Visibility

As a marketer, you understand the value of using tags or hashtags to make your content more visible (or simply easier to find) for an external audience. Uberflip allows you to use tags to make your content more discoverable for internal audiences as well.

To do this, you can go into the back-end of any Stream and click the tag button at the bottom of a piece of content. It’s a good idea to tag content by resource type, topic, buyer persona, and stage of the funnel, along with any others that make sense for your business. That way, no matter how your sales reps are searching for content, they’ll find it!

Uberflip Extension

The Uberflip Extension in Gmail or Outlook makes it simple for sales reps to easily find and share your content directly from their inboxes.

The extension allows marketers to share entire Streams, or individual assets that align with a conversion being had.

Empowering your sales team with content 

When it comes to empowering your sales team to succeed, Uberflip provides a number of options that will help arm your reps with compelling content that fuels conversations. We’re ex-Stream-ly excited to see how you start using these in your outreach!

Visit Uberflip Help to access more how-to guides and troubleshooting articles, or to contact Uberflip Support.