Account-Based Marketing Course

Strategically target your accounts with personalized experiences in minutes

ABM Foundations

What is Account-Based Marketing?

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Setting Your ABM Campaign Objective

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Identifying Your ICP

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Defining and Segmenting Your Audience

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Compiling Your Target Accounts

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Sourcing Key Contacts at Your Target Accounts

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Audience Segmentation Exercise

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Personalization

Personalizing Your One-to-One Content Experience

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Personalized Content Experiences for Marketing

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Mapping Content to Your ABM Campaign

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Adding Stream Sections

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Dynamic Personalization

Inbound vs. Outbound Dynamic Personalization

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Configuring the 6sense Personalizer App

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Using 6sense for Dynamic Personalization

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Configuring the Query String Personalizer App

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Using the Query String Personalizer for Dynamic Personalization

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Measuring ABM Program Performance

Measuring Account-Based Marketing Program Success

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Monitoring Your ABM Campaign in Uberflip

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