Account-Based Marketing Course

Strategically target your accounts with personalized experiences in minutes

ABM Foundations

What is Account-Based Marketing?

Watch Video

Setting Your ABM Campaign Objective

Watch Video

Identifying Your ICP

Watch Video

Defining and Segmenting Your Audience

Watch Video

Compiling Your Target Accounts

Watch Video

Sourcing Key Contacts at Your Target Accounts

Watch Video

Audience Segmentation Exercise

Watch Video

ABM Campaign Worksheet

Plan your account-based marketing (ABM) campaigns using this worksheet.

Access Worksheet

Personalization

Personalizing Your One-to-One Content Experience

Watch Video

Personalized Content Experiences for Marketing

Watch Video

Mapping Content to Your ABM Campaign

Watch Video

Adding Stream Sections

Watch Video

Dynamic Personalization

Inbound vs. Outbound Dynamic Personalization

Watch Video

Configuring the 6sense Personalizer App

Watch Video

Using 6sense for Dynamic Personalization

Watch Video

Configuring the Query String Personalizer App

Watch Video

Using the Query String Personalizer for Dynamic Personalization

Watch Video

Measuring ABM Program Performance

Measuring Account-Based Marketing Program Success

Watch Video

Monitoring Your ABM Campaign in Uberflip

Watch Video