Lesson 5: How to create binge-worthy experiences
Learning objectives
- Know what a content consumption path is and how it can influence the buyer journey
- Understand the requirements for creating a strategic path
- Discover the different ways to keep visitors engaged with content recommendations and CTAs
The key to keeping your audience engaged goes beyond simply publishing great content—you also have to build strategic paths that will keep buyers from ever hitting a dead end. In this lesson, we explore what a content consumption path is, the strategies behind creating one, and steps you can take to set one up on your blog or resource center right now.