Lesson 1: The B2B landscape
The way people buy has changed. Find out how marketers can have the best chance at capitalizing on the new way of buying.
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Content experience fundamentals
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Lesson 2: Content experience explained
In this lesson, we define what content experience is and use a real-life example to convey just how important a good content experience can be.
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Lesson 3: Why content experience matters
In this video, we’ll take a look at how an optimized content experience can help you speed up your time to revenue and lower your customer acquisition cost.
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Lesson 4: The Content Experience Framework
The Content Experience Framework arms marketers with a scalable approach to creating personalized content experiences for any stage of the buyer journey.
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Lesson 5: Where content experience fits in your company
In most companies, leaders know who's accountable for demand, content, product, and customer marketing and the corresponding activities, campaigns, and programs. But who owns content experience?
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Lesson 6: Leveraging content experience in your GTM strategies
Whether your goal is to attract and convert leads, close deals, or retain customers, you can leverage content experience!
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