Auditing
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(Getting Started) Content Audit Template
Get a better sense of your content needs and gaps by conducting a content audit. Use this template to get you started!
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(Getting Started to Optimized) How to Conduct a Content Audit
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(Intermediate to Optimized) Best Practices for a Seamless Resource Center and Website Content Experience
This article reviews best practices for integrating resource center content with other web properties in a way that makes for a seamless experience.
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Discoverability
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(Getting Started) How to Organize Your Content for Maximum Discoverability
Properly organizing your content is a crucial component of getting discovered. There are seven key ways to organize your content to ensure your visitors are able to find what they are looking for
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(Basic to Intermediate) Organizing Content for Discoverability
By organizing your content in a way that makes sense to your audience, it’s easier for them to continue to binge information, and for you to nurture them through the sales funnel
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(Intermediate to Optimized) Cross-Departmental Content Audit Made Easy
Understanding what content you have is crucial to delivering a consistent message company-wide. Doing a cross-departmental content audit will help you leverage all content across the buyer’s journey.
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(Getting Started) How To Get People to Binge On Content
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(Basic to Intermediate) Introduction to Content Recommendations
Recommendations make it easy for marketers to fuse the art of marketing with the science of artificial intelligence. The end result? Deeper content engagement, more personalized content...
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(Intermediate to Optimized) Why You Should Recommend Content Everywhere
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Tagging
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(Getting Started) Getting Started With Content Tagging
A tag is a keyword or category associated with a specific piece of content. This article walks through the basics of tagging by topic, resource type, and stage of the buyer journey.
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(Basic to Intermediate) Creating a Tagging Structure for Your Marketing Content
Creating a tagging structure can help organize content and analyze success. By strategically building a tagging structure, there is no limit to how you organize, find,and report on content performance
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(Intermediate to Optimized) Tagging Content for Use Throughout an Entire Company
To make sure that content is being utilized throughout all stages of the customer journey, your tagging structure needs to expand to multiple departments and have a documented creation and use process
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