By sending your leads to a digital collection of content rather than a static article, you can expect higher engagement, increased content consumption, and increased velocity through the funnel. We call this collection of content a nurture destination. See one here! But before you can reap these rewards, you have to optimize that experience.
To help, we’ve put together a checklist to ensure you’ve thought through all considerations so you can provide an exceptional experience for your nurtured leads using a nurture destination.
Ask these questions first:
Once you have the above questions answered, you’ll want to think about the following aspects to build a high-converting nurture experience.
Here's to creating high-converting experiences! Want more? Check out this webinar I did on this very topic.
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