Identifying Your ICP

June 28, 2023

It’s time to dive into who exactly you want to target with your ABM campaign. We’re looking to define your TAM, total addressable market and ICP, ideal customer profile.

In the video you will learn:

What an ICP is
How to craft your own ICP and what to do with it

Identifying Your ICP

In the video you will learn:

What is Account-Based Marketing?

Setting Your ABM Campaign Objective

Defining and Segmenting Your Audience

Compiling Your Target Accounts

Sourcing Key Contacts at Your Target Accounts

Conducting a Content Audit

Tips to Conducting a Content Audit

How to Pull a Content Audit from Uberflip

How to Use Your Content Audit to Update Your Hub

Using Segmentation to Build Your Tagging Infrastructure

Mapping Content to Your ABM Campaign

CTA Strategy

CTA Best Practices

Audience Segmentation Exercise

Why Tag Your Content?

Tagging Best Practices

Applying Your Tags in Uberflip

Enhanced Tag Manager: Setting Up Your Tagging Structure

Enhanced Tag Manager: Tagging Your Content

Enhanced Tag Manager: Filters and Best Practices