(Intermediate to Optimized) How to Know If You Are a Marketing Analytics Whiz

To be successful in marketing, gathering the right data and leveraging it to make more informed decisions is critical to success. Here are seven practical ways in which data can be implemented

(Basic to Intermediate) Setting Smarter Company Growth Goals

This article goes into 7 different methods for setting company goals

(Basic to Intermediate) How You Can Show Your Sales Team the Value of the Uberflip Sales Enablement Platform

(Intermediate to Optimized) 7 Game-Changing Marketing Automation Workflows

This blog covers 7 marketing automation workflows that increase lead quality, improve marketing productivity, and optimize your marketing automation.

(Intermediate to Optimized) The Top Hurdles to Proving Digital Marketing ROI

In order to successfully prove digital marketing ROI, you need to understand the top hurdles. In this post, we explore how to overcome the common challenges marketers face.

(Intermediate to Optimized) 8 KPIs Your Content Marketing Measurement Should Include

This eBook provides insight into several questions that have been heavily debated...

(Getting Started) How to Integrate With Google Analytics, Where to Find Your Hub Data, and Using Google Analytics Filters

Google Analytics is an extremely powerful (and free!) website analytics and reporting tool that can be integrated with your Hub to provide even more insight into your visitors' behavior. We highly...

(Intermediate to Optimized) How to Use Uberflip for Sales Enablement

There are a few different ways you can use Uberflip to enable your sales team and get them to start using your content to help close deals.

(Intermediate to Optimized) How to Use Uberflip to Power Your Demand Generation Campaigns

There are a number of ways that a sharp marketer like yourself can use Uberflip to start creating beautifully branded and strategically planned out destinations for your demand generation campaigns.

(Basic to Intermediate) Choosing the Right Level of Personalization for Your ABM Program

(Getting Started) Defining Your Account-Based Marketing Strategy

(Basic to Intermediate) Introduction to Content Recommendations

Recommendations make it easy for marketers to fuse the art of marketing with the science of artificial intelligence. The end result? Deeper content engagement, more personalized content...

(Getting Started) Content Audit Template

Get a better sense of your content needs and gaps by conducting a content audit. Use this template to get you started!

(2-3) How to Use Your Historic Data to Set Goals

(Intermediate to Optimized) How to Get Started With a One-to-One ABM Strategy

(Basic to Intermediate) Content Experiences for the Pre-Sale Journey

(Basic to Intermediate) Content Experiences for the Post-Sale Journey

This article discusses the content experience considerations for the post sale stages of the customer journey

(Basic to Intermediate) Content Experience is the New Customer Experience (for B2B)

This article will break down the touch points, content, and experiences that occur throughout each stage so you know what to take into consideration as you map out your content and experience

(Intermediate to Optimized) How to Gain Organizational Buy-In To Centralize Your Content

Any change requires taking the time to gain organizational buy-in to maximize the success of the change you are implementing. This article will give you tips on how you can drive that buy-in