Skip to main content

ABM Campaign Worksheet

When planning your account-based marketing (ABM) campaigns, you want to make sure you document:

  • The campaign objective
  • The business objective the campaign ties to
  • The goals and KPIs of the campaign
  • When the campaign will run
  • The campaign budget
  • Who the target audience is for the campaign
  • Which accounts are included in that target audience
  • Of those accounts, which are tier 1, tier 2, and tier 3
  • What personas at those accounts are being engaged

To help you cover your bases, we've built an ABM Campaign Worksheet that you can copy and complete for all your upcoming campaigns, or copy and make it your own!