Setting Your ABM Campaign Objective

June 28, 2023

The first step to building out any campaign is to set an objective. What are the ultimate goals and KPIs you’re looking to reach as a result of this campaign?

In the video you will learn:

The importance of setting an objective for your ABM campaign
To list ABM campaign objective examples

Setting Your ABM Campaign Objective

In the video you will learn:

What is Account-Based Marketing?

Identifying Your ICP

Defining and Segmenting Your Audience

Compiling Your Target Accounts

Sourcing Key Contacts at Your Target Accounts

Audience Segmentation Exercise

ABM Campaign Worksheet

Personalizing Your One-to-One Content Experience

Personalized Content Experiences for Marketing

Mapping Content to Your ABM Campaign

Adding Stream Sections

Inbound vs. Outbound Dynamic Personalization

Configuring the 6sense Personalizer App

Using 6sense for Dynamic Personalization

Configuring the Query String Personalizer App

Using the Query String Personalizer for Dynamic Personalization

Measuring Account-Based Marketing Program Success

Monitoring Your ABM Campaign in Uberflip