Identifying Your ICP

June 28, 2023

It’s time to dive into who exactly you want to target with your ABM campaign. We’re looking to define your TAM, total addressable market and ICP, ideal customer profile.

In the video you will learn:

What an ICP is
How to craft your own ICP and what to do with it

Identifying Your ICP

In the video you will learn:

What is Account-Based Marketing?

Setting Your ABM Campaign Objective

Defining and Segmenting Your Audience

Compiling Your Target Accounts

Sourcing Key Contacts at Your Target Accounts

Audience Segmentation Exercise

ABM Campaign Worksheet

Personalizing Your One-to-One Content Experience

Personalized Content Experiences for Marketing

Mapping Content to Your ABM Campaign

Adding Stream Sections

Inbound vs. Outbound Dynamic Personalization

Configuring the 6sense Personalizer App

Using 6sense for Dynamic Personalization

Configuring the Query String Personalizer App

Using the Query String Personalizer for Dynamic Personalization

Measuring Account-Based Marketing Program Success

Monitoring Your ABM Campaign in Uberflip