Monitoring Your ABM Campaign in Uberflip

June 28, 2023

Now that you’ve run your ABM campaign, you want to know how it’s performing. What areas can be optimized, and how is it helping to reach your campaign objective, and as a result, your business objective.

In the video you will learn:

What metrics are important for ABM
Where in Uberflip to find those metrics
What insights you can gain

Monitoring Your ABM Campaign in Uberflip

In the video you will learn:

What is Account-Based Marketing?

Setting Your ABM Campaign Objective

Identifying Your ICP

Defining and Segmenting Your Audience

Compiling Your Target Accounts

Sourcing Key Contacts at Your Target Accounts

Audience Segmentation Exercise

ABM Campaign Worksheet

Personalizing Your One-to-One Content Experience

Personalized Content Experiences for Marketing

Mapping Content to Your ABM Campaign

Adding Stream Sections

Inbound vs. Outbound Dynamic Personalization

Configuring the 6sense Personalizer App

Using 6sense for Dynamic Personalization

Configuring the Query String Personalizer App

Using the Query String Personalizer for Dynamic Personalization

Measuring Account-Based Marketing Program Success