(Getting Started) Getting Started With Content Tagging
A tag is essentially a keyword associated with a specific piece of content. Tagging your content is extremely important. There are tags for SEO—title tags, meta description tags, heading tags—and there are tags in Uberflip. A little bit different, but equally important.
In the traditional sense, there are categories and there are tags. Categories can be thought of as a broad way to define how you’re going to segment your content. Maybe this is used to organize your table of contents and website navigation, or maybe it’s being used to help a visitor find an asset that’s of particular interest to them.
Tags, meanwhile, are intended to describe and define the detail of your content. They are typically microdata or what your content is being indexed by.
Tags and categories in conjunction with one another can be used to sort and organize your content, and are helpful in contributing to content accessibility and findability. Tags, as a feature in Uberflip, can also be used to sort and organize your content.
The uses for tags in Uberflip are threefold:
1. View your Content Score
If you have your content tagged by resource type or persona, for example, you will quickly be able to see that your white papers are performing well overall, but your content directed at architects isn’t.
2. Use with Smart Filters to Automate Content Workflows
If you have your content tagged according to your menu structure or navigation, you can automate the movement of everything tagged with webinar into your webinar’s stream. This not only decreases the amount of manual work required, but also helps ensure that all appropriate content ends up in the designated streams.
3. Front-end search by tag
Front-end search will otherwise look for terms in your asset titles and descriptions and body content. By enabling front-end search by tag, you can set up tags in a way that corresponds to how your audience searches for content, and ensure that certain keywords will drive a visitor to associated assets if those keywords aren’t in the title or description.
Whether you have built out a robust tagging strategy and are looking to optimize for Uberflip specifically, or you’ve never tagged a single asset and are looking to get started, the tagging categories below should lay a good foundation.
1. Content Type
This may seem redundant, but having your content tagged by type will show you where you’re placing your efforts in the content your creating and if you should re-evaluate that strategy.
2. Topic
Topic is a very common segment head to have in your menu structure, so having your assets also tagged by topic will ensure you get all necessary content onto the correct pages.
3. Persona
People search for content differently based on who they are. We like to say that no one wakes up in the morning and says “I want to read a white paper.” People navigate through content based on what they think will be relevant to them. Persona is one more way that allows for this.
4. Stage
Chances are your content is being used by sales. Tagging your content by stage of the buyer journey, TOFU, MOFU, BOFU, for example, will make it easier to ensure that the appropriate content is getting into the hands of the right people at the right time.
These of course aren’t the only ways to tag your content, and we don’t suggest you stop here, but this will give you a good start and set you up for success. Other common tags include year the asset was published, for quick discovery later; region, if you have assets in different languages or specific to different regions; product; solution; etc. The options are limitless, and will vary from organization to organization. Your tagging strategy doesn’t have to be perfect at the get-go and can evolve, but it’s important to get started—you’ll be happy you did!
Click here to learn more about adding and removing tags to your items in Uberflip.
If you have a cool examples to share, or questions, please comment below and let us know!