Compiling Your Target Accounts

June 28, 2023

Now that you’ve gathered your account insights for those that are in-market, showing interest and intent, and fit into your ideal customer profile, your next step is to begin tiering those accounts.

In the video you will learn:

What it means to evaluate accounts based on CLV
How to bucketing target accounts into tiers

Compiling Your Target Accounts

In the video you will learn:

What is Account-Based Marketing?

Setting Your ABM Campaign Objective

Identifying Your ICP

Defining and Segmenting Your Audience

Sourcing Key Contacts at Your Target Accounts

Audience Segmentation Exercise

ABM Campaign Worksheet

Personalizing Your One-to-One Content Experience

Personalized Content Experiences for Marketing

Mapping Content to Your ABM Campaign

Adding Stream Sections

Inbound vs. Outbound Dynamic Personalization

Configuring the 6sense Personalizer App

Using 6sense for Dynamic Personalization

Configuring the Query String Personalizer App

Using the Query String Personalizer for Dynamic Personalization

Measuring Account-Based Marketing Program Success

Monitoring Your ABM Campaign in Uberflip