Uberflip Site Engager: recommend content on any page
Useful for: Strategically recommending content across web properties based on visitors' browsing habits, increasing engagement, and capturing leads.
Tech you’ll need:
| Uberflip + Uberflip AI |
|---|
|
|
1. Reduce visitor abandonment with site engager
Uberflip Site Engager helps you reduce visitor abandonment and convert organic leads by recommending relevant content on your website. It automatically pulls from existing content in your Content Hub and displays it on your website in the form of content recommendations. It also communicates directly with Uberflip AI, to dynamically personalize at scale.
Site Engager can be installed in seconds by embedding a simple code snippet in your site. You then have the freedom to manage everything right from within the Uberflip platform.
Once the tool is installed, you can quickly start leveraging existing content items in your Content Hub and display them on any webpage, in the form of engaging content recommendations.
2. Ways to serve up content recommendations
As visitors browse your website, you can serve up content recommendations in two ways:
1. Promo tile
The promo tile will feature the most relevant item among the potential recommended pieces and display it in the bottom left or right corner of the visitor’s screen.
2. Exit intent popup
As a visitor starts to move their cursor towards the dreaded “Back” or “X” buttons on their browser tab—actions that signal they are about to bounce from your site—a piece of content is displayed to help re-engage them.
When a visitor clicks on one of these tiles they will be able to start consuming that content right from the page they’re currently viewing. This experience also supports multiple content items, encouraging them to consume more content and self-nurture at an accelerated pace. You can even capture leads within your recommendations by adding a Form CTA.
3. Powering Site Engager with Uberflip AI
Site Engager communicates directly with Uberflip AI, allowing you to automatically serve up personalized content recommendations based on a visitor’s intent.
What do we mean by intent? By leveraging Bombora’s visitor intent data, Uberflip AI can know if your visitor has been browsing content related to topic "X" on other websites. You can then leverage Uberflip AI in your recommendation rules to find the most relevant content on that topic from your hub and serve it up as a recommendation.
Tip: If you’re looking to provide a tailored content experience tied to the content on a particular webpage we suggest turning off Uberflip AI. Instead, curate a stream of content that relates to the topic/product/service you’re looking to promote to allow visitors to continue their research.
4. Why you need to recommend content everywhere
Still not convinced? We’ve shown you how to set up Site Engager, and how to get people to binge content on your website. Now watch an Uberflip expert explain why it’s so important for you to recommend content everywhere.
Visit Uberflip Help to access more how-to guides and troubleshooting articles, or to contact Uberflip Support.