Table of Contents

Marketing Plays

Social Advertising & Display Advertising

• One-to-Many ABM Awareness Display Ad Outreach (with Personalizer App)
• One-to-Few ABM Awareness Social Ad Outreach
• One-to-Few ABM Awareness Social Ad Outreach (with Personalizer App)

Social Organic

• New Content Posts

Events

• Event Lead Up
• Event Follow Up

Email

• One-to-Few Nurture Email(with Query String Personalizer)

Sales Plays

Email

• One-to-One Consideration Email Outreach
• One-to-One Decision Email Outreach
• One-to-Many Prospect Email

Onboarding Plays

• One-to-One Customer Training