Lesson 4: Accelerate the journey with content consumption paths using calls-to-action
Learning objectives
- Discover how to encourage content consumption with Uberflip’s calls-to-action (CTAs)
- Learn the difference between Link CTAs and Form CTAs
- Understand how to use CTAs strategically in experiences
Capture and keep the attention of your audience! In this lesson, you’ll learn all about one of our favorite tools for sending buyers on a strategically orchestrated journey—calls-to-action. The options are endless when it comes to using CTAs in your experiences. You’ll discover best practices for using Link and Form CTAs, as well as get examples for using them to hit your marketing goals. Whether you want to send buyers to the next best piece of content or capture new lead information, CTAs are critical to creating a great content experience and accelerating the buyer journey.