Lesson 7: Enabling sales to close more deals with content
Learning objectives
- Discover the Sales Activity dashboard and Sales Stream dashboard
- Learn how to better align your sales and marketing teams by tracking activity data
- See what numbers you should focus on and get our tips for improving performance
Bringing sales and marketing together for the ultimate collaborative effort extends beyond using personalized content experiences and tools in Uberflip to sell to your buyers. “Smarketing” means helping your team close more deals and spend less time on non-selling activities. In this lesson, you’ll learn how to use our dashboards to get valuable insights on which content is resonating and how your team’s sales streams are performing. You’ll see what data points we suggest you focus on, and how you can use these metrics to improve the performance of sales.