Lesson 6: Orchestrating the buyer journey with your MAP
Learning objectives
- Discover how using your marketing automation platform with Uberflip can help you design frictionless multi-channel experiences
- Get our best practices for scoring the leads you collect
- Learn how to think strategically about building the marketing programs you’ll launch and why your MAP is important for personalization
In this lesson, you’ll learn how to start collecting leads in Uberflip, and pass them to your marketing automation platform (MAP). You’ll gain insight into how we score our leads, which will empower your team to hand over highly qualified leads who are ready to speak to sales. You’ll discover how to strategically think about the workflows you attach to your campaign destinations so you can ensure you send prospects to the experiences that make the most sense for them. This will set you up to trigger the perfect marketing programs for them, and personalize every experience, to increase engagement and accelerate the buyer journey!