Lesson 4: Understand what content experiences are impacting conversions
Learning objectives
- Discover the Item Performance and Flipbook Performance dashboards
- Understand what metrics you need to measure now to understand how your content is converting
- Learn how to interpret important insights to optimize for conversion
Conversion metrics are always under a microscope for marketing teams because they’re the best way to understand if you’re actually driving results. The higher your conversion rates, the better your marketing is! In this lesson, we’ll show you which dashboards in Uberflip Analytics will be helpful to you when trying to discover how your content is impacting conversions. You’ll learn which data points you can compare so you can always be sure your content is leading buyers through the journey. We’ll also cover quick tips and considerations for optimizing your content if the numbers you’re seeing aren’t measuring up.