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Lesson 8: Building personalized inbound experiences

Published Date

Learning objectives 

  • Learn how you can create personalized destinations for all your inbound strategies
  • Explore actionable examples that you can work with to help you capitalize on every inbound opportunity
  • Understand how you can easily optimize your content for search to drive more inbound traffic

Inbound marketing has long been a trusted strategy used by marketers to attract and convert new customers with content. However, in the new marketing landscape, it has become increasingly difficult to capture the attention of buyers, and even harder to keep it. In this lesson, you’ll learn how to adapt your inbound strategies by creating personalized destinations using your content. You’ll see how our customers are using Uberflip to personalize their inbound experiences for the entire journey, and get our best practice tips for using the platform to set your inbound efforts up for success. By the end, you’ll be driving more traffic, encouraging engagement, and capturing more leads through inbound.