Lesson 7: Creating personalized experiences for ABM campaigns with Marketing Streams

Learning objectives 

• Learn how you can start building personalized ABM experiences at scale
• Understand how to develop the best ABM approach and goals for your business
• See real examples of ABM destinations built using Uberflip and the best practices for creating them

Account-based marketing is a strategy that marketers are using to achieve higher engagement rates, increase conversions, and generate more revenue. In this lesson, you’ll learn what sets ABM apart from other programs, and how to strategically approach building your own ABM experiences. You’ll see real examples of ABM destinations, and get best practices for building your own in no time at all. 

Resources

• How to use Uberflip to execute your ABM campaigns at scale
• Your No-Fear Guide to Scaling Personalized Content for ABM
• Defining your account-based marketing strategy
• Choosing the right level of personalization for your ABM program
• Auditing and segmenting your content for ABM