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Introduction to Audience Intelligence

Published Date

Learning objectives

  • Discover how audience intelligence helps you build better content experiences
  • Understand why audience intelligence is so important to marketing success
  • Learn which step of the Uberflip Content Experience Framework is crucial to audience intelligence

Start understanding your buyers on a deeper level with audience intelligence in Uberflip! Audience intelligence is all about accessing the right data to understand the content your audience craves, and measuring how your buyers interact with your content and campaigns. In this lesson, you’ll learn why audience intelligence is an important part of creating great content experiences and find out how your marketing team can become experts at analyzing insights to improve your content, campaigns, and the buyer journey.