Lesson 5: Uncovering your visitors' journey
Learning objectives
- Understand how buyers are discovering your content with the Visitor Acquisition dashboard
- See where visitors are starting their content consumption journey with you by using the Entry Page Performance dashboard
- Discover a detailed breakdown of your buyers’ sessions with the Sessions Overview dashboard.
You’ve worked hard to build personalized content experiences that accelerate the buyer journey. Now it’s time to access the data that will help you understand if your efforts are successful! In this lesson, we’ll show you the dashboards that your team should be looking at to measure the performance of the journeys you’ve built. Start understanding where your traffic is coming from and which content is driving the most traffic. See how your buyers are navigating your content experiences, and learn which data points you should track to ensure you’re taking them to the next stage of the buyer journey. With the insights in this lesson, you’ll learn how to spot weak points in experiences, and how to optimize to improve performance to accelerate the journey your buyers take.