Lesson 2: Developing a tagging structure for improved content discoverability
Learning objectives
- Discover why a tagging structure is crucial to personalizing experiences at scale
- Learn how to avoid common issues with tags that plague most marketers
- Understand how to incorporate content discoverability into your marketing strategy
Organizing and tagging your content properly is crucial to making it more discoverable internally and externally. Unfortunately, this happens to be a process that far too many marketers skip. It’s not the sexiest part of marketing, but it is foundational to creating great content experiences that drive results. In this lesson, you’ll discover how to develop your own tagging structure, and why tags are important for discoverability.
Download this worksheet to plan out your tagging structure: