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Lesson 2: Why content experience matters

Learning objectives

  • Review how we define content experience 
  • Learn how you can accelerate the buyer journey with content experience
  • Understand how content experience is connected to pipeline and revenue growth

Content experience may be a concept you’re already familiar with as a customer of Uberflip, but do you truly understand why it matters so much to your business? The marketing landscape has changed, and so has the role of content. This video will help you understand how an optimized content experience can speed up your time to revenue while lowering your customer acquisition costs.