Lesson 5: How to create binge-worthy experiences

Learn what a content consumption path is, the strategies behind creating one, and steps you can take to set one up on your blog or resource center right now.

Lesson 2: What personalization means in marketing

Learn about the different ways you can create experiences for account-based marketing, demand generation, and sales outreach that will be truly relevant to your prospects.

Lesson 3: Creating personalized content destinations across the customer journey

In order for your brand to provide a truly remarkable content experience for your audience, you must deliver relevant and consistent experiences across the entire customer journey. Learn how!

Lesson 4: What to consider when building destinations

Lesson 1: Lead scoring basics

In this lesson, we explore the fundamentals of lead scoring: what it is, how a score is accumulated, and how measuring it fits into the buyer journey.

Lesson 2: Understanding what metrics matter

We highlight the metrics you should be tracking in order in order to evaluate the overall impact of your content experience in relation to the buyer journey.

Lesson 3: How to prove ROI for content

In this lesson, we explore how to create an ROI report for your content assets using your CRM, MAP, and marketing attribution software.

Lesson 4: Understanding different content attribution strategies

In this lesson, we explore what content attribution is, look at various strategies for implementing it, and learn how to identify which approach will work best for your marketing team.

Lesson 5: Measuring journey acceleration

Learn how you can prove the value of your content experiences by relating content consumption to journey acceleration and the metrics you need to track in order to do so.

Lesson 6: Testing and optimizing for best results

In this video, we walk you through how to test and optimize your content and campaign destinations to generate results.

Lesson 1: How to create a seamless experience across all of your distribution channels

We explore the different types of marketing campaigns and programs and share how to create cohesive experiences that take your buyers from each of your distribution channels to your website.

Lesson 2: Distributing content throughout the buyer journey

Learn the different ways buyers throughout the journey engage with content and where to reach them.

Lesson 3: Choosing the right level of personalization for your distribution channels

In this lesson, we explore the most commonly used marketing distribution channels and how to accomplish various levels of personalized outreach for each.

Lesson 2: How to conduct a content audit

In this lesson, we provide a step-by-step guide to executing a successful content audit, and we share how taking the time to do this exercise will give long-term benefits to your team.

Lesson 3: Mapping content to the buyer journey

In this lesson, we look at the importance of mapping content to the buyer journey and how to get started.

Lesson 4: How to organize your content for maximum discoverability

In this lesson, we walk through some of the main ways marketers organize their content to ensure it’s easily discoverable by internal and external audiences.

Lesson 5: Creating a tagging structure

Implementing a tagging structure is the best way to achieve content organization at scale. In this lesson, we explore why that is, and how to get started on building a structure of your own.

Lesson 6: Planning your content recommendation strategy

Learn about the importance of planning your recommendation strategies for the experiences you create. Find out where recommendations can appear, why they’re useful, and the options that exist.

Lesson 1: Why you need to organize your content

In this lesson, we explore how taking the time to organize your content benefits your entire organization—and what you risk when your content isn’t thoughtfully organized.