Lesson 4: Understanding different content attribution strategies
Learning objectives
- Discover how to measure content’s impact on the bottom line
- Understand the difference between single-touch and multi-touch attribution
- Know the different strategies for implementing each type of attribution
As buyers are now conducting most of their research online, measuring content attribution is more important than ever before. In this lesson, we explore what content attribution is, look at various strategies for implementing it, and learn how to identify which approach will work best for your marketing team. This video will not only help you understand how to prove the value of your content but also allow you to determine the types of content that best impact the bottom line.