Lesson 2: Distributing content throughout the buyer journey
Learning objectives
- Know what types of content resonate with buyers at each stage of the journey and why
- Understand which distribution channels are best used for engaging prospects and customers
- Uncover the differences between how buyers at each stage engage with content
Where a buyer is in their customer journey determines what types of content they’re interested in and where they’re most likely looking for the answers to their questions. In this video, we explore what channels work best for specific types of content distribution and which stages each type of content resonates with most. You will learn the different ways buyers throughout the journey engage with content and where to reach them.