Lesson 3: Creating personalized content destinations across the customer journey
Learning objectives
- Uncover the different ways content experiences are used across the customer journey
- Know how to create experiences that seamlessly flow into each other
- Discover which types of content perform best at each stage
In order for your brand to provide a truly remarkable content experience for your audience, you must deliver relevant and consistent experiences across the entire customer journey. In this lesson, we’ll look at what those experiences should look like, starting from prospects in the awareness phase moving all the way through to at-risk and win-back.