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Lesson 4: How to organize your content for maximum discoverability

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Learning objectives

  • Understand why it’s important to consider content discoverability part of your marketing strategy
  • Discover the top ways marketers are segmenting their content for both internal and external findability
  • Know how to leverage these segments in your navigation 

You may have some of the best content out there. But if no one can find it, read it, and use it, that content may as well not exist. Content discoverability is a key component of your overall marketing strategy and should be well thought out. In this lesson, we walk through some of the main ways marketers organize their content to ensure it’s easily discoverable by internal and external audiences.

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