Lesson 6: Testing and optimizing for best results
Learning objectives
- Understand the importance of testing and optimizing content destinations to generate results
- Know which variables of your campaign destinations to test and how
- Discover how to use your testing data to make strategic decisions
What good is it to put all this effort into creating content experiences if you’re not going to make them the best they can be? In this last video, we walk you through how to test and optimize your content and campaign destinations to generate results. We discuss the different variables you can test, the order in which to test them, and other considerations to take into account when optimizing.