Lesson 1: Why you need to organize your content
Learning objectives
- Know the key benefits of organizing your content
- Understand the difference between a content inventory, a content audit, and a content map
- Discover the problems that can occur when content isn’t organized
When you take the time to organize your content, you’re laying the groundwork for a scalable content strategy. In this video, we explore how taking the time to organize your content benefits your entire organization—and what you risk when your content isn’t thoughtfully organized. We also examine the difference between conducting a content audit, building a content inventory, and creating a content map, and the ways in which each activity fits into your content strategy.