Lesson 1: How to create a seamless experience across all of your distribution channels
Learning objectives
- Understand what a seamless cross-channel content experience looks like
- Discover the different types of campaigns that lead to content experiences
- Know how to create cohesive experiences for various marketing programs
As your prospects and customers navigate through the buyer journey, it’s your job to deliver the right content at the right time on the right channels. In this lesson, we explore the different types of marketing campaigns and programs and share how to create cohesive experiences that take your buyers from search, social, email, sales outreach, and ads seamlessly through to your website.