Lesson 2: Understanding what metrics matter
Learning objectives
- Uncover why the traditional approach to metrics reporting isn’t truly reflective of buyer engagement
- Know which metrics to track and how to measure them
- Understand how to apply the insights from your metrics to make strategic decisions about your content and experiences
The days of looking at clicks and pageviews as success metrics are over. In this lesson, we highlight the metrics you should be tracking in order in order to evaluate the overall impact of your content experience in relation to the buyer journey. In addition to looking at the metrics you need to track, we discuss what they mean and how you can use those insights to improve your digital experiences going forward.