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Lesson 1: Every marketing program leads to a destination

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Learning objectives 

  • Discover the pitfalls of the traditional approach to marketing destinations
  • Know the difference between an optimized content experience and a static one
  • Understand how marketing destinations impact the entire buyer journey

From inbound to account-based marketing, the one thing all of your campaigns and programs have in common is that they all lead to a destination powered by content. In this lesson, we’ll examine the traditional approach to marketing destinations and explore what’s possible when they’re updated to focus on the experience. 

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