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Lesson 3: Choosing the right level of personalization for your distribution channels

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Learning objectives 

  • Know the most commonly used marketing distribution channels and what personalization looks like for each
  • Discover the various levels of personalization that can be used for each marketing channel
  • Understand which channels marketers should avoid getting too personal with and why

What’s considered personalized largely depends on the channel you’re using to distribute your content. What may seem highly personalized and tailored on one channel could come off as creepy on another. So what can you do to ensure your target accounts see the content you’ve made just for them—without scaring them away? In this lesson, we explore the most commonly used marketing distribution channels and how to accomplish various levels of personalized outreach for each. 

Keep this cheat sheet handy for personalizing your own marketing outreach:

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