Lesson 2: How to conduct a content audit

Learning objectives 

• Understand why a content audit is an important undertaking
• Know the steps needed to successfully conduct a content audit 
• Discover how better content organization benefits your team

A thoughtful and strategic approach to content organization will make your content easier for your audience and internal teams to discover. But in order to effectively organize your content, you must first conduct a content audit. In this video, we provide a step-by-step guide to executing a successful content audit, and we share how taking the time to do this exercise will give long-term benefits to your team. 

Make a copy of our content audit template for yourself:

Resources

• How to conduct a content audit for more data-driven content marketing