Lesson 2: What personalization means in marketing
Learning objectives
- Discover the true meaning of personalization in marketing when it comes to account-based marketing, demand generation, and sales outreach
- Know the different ways you can personalize buying experiences for every marketing use case
- Understand how personalization leads to more engagement
Gone are the days of inserting a personalization token in an email and considering your marketing outreach “personalized.” Whatever go-to-market strategies you’re employing, buyers today have come to expect highly personalized experiences that go beyond “Hi {First Name}” and speak directly to their needs and pain points. In this lesson, you’ll learn about the different ways you can create experiences for account-based marketing, demand generation, and sales outreach that will be truly relevant to your prospects.