Lesson 1: Lead scoring basics
Learning objectives
- Understand what lead scoring is and how it fits into accelerating the buyer journey
- Discover the different strategies to apply to your lead scoring model to ensure you’re passing quality leads over to your sales team
- Uncover how to use lead scores to show prospects the right content at the right time
In this lesson, we explore the fundamentals of lead scoring: what it is, how a score is accumulated, and how measuring it fits into the buyer journey. Together, we’ll look at how prioritizing demographic and behavioral data will allow you to build the perfect scoring model. We’ll also dig into how you can use this data to evaluate how buyers are interacting with your content library.