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Lesson 3: How to prove ROI for content

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Learning objectives 

  • Understand the importance of proving your content’s value beyond clicks and page views
  • Discover what a content ROI report should include and how to aggregate the necessary information
  • Know the tools you’ll need to set up an ROI report of your own

It’s one thing to be able to understand how people are engaging with your content experiences but it’s even more important to know how those content experiences are influencing sales pipeline. In this lesson, we explore how to create an ROI report for your content assets using your CRM, MAP, and marketing attribution software. 

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