Lesson 4: What to consider when building destinations
Learning objectives
- Discover key factors that impact engagement
- Understand the anatomy of an engaging destination
- Know how to improve your current destination experiences
Whether you’re building a destination for your ABM campaigns, demand programs, or sales outreach, there are key factors every marketer should consider. In this lesson, we’ll break down the components of a high-performing destination and give you some tips you can action today.