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Lesson 5: Measuring journey acceleration

Published Date

Learning objectives

  • Understand your baseline 
  • Know the metrics marketers use to measure content consumption data
  • Determine your benchmarks and how to improve content consumption

You’ve worked hard to build engaging content experiences that promote further content consumption. Now it’s time to show how content experience helps to accelerate the journey. In this video, we show how you can prove the value of your content experiences by relating content consumption to journey acceleration and the metrics you need to track in order to do so.